Breaking Down Barriers to Entrepreneurial Success with Cadre Cares

To kick off our partnership with Start Small, Think Big, we spent a day providing entrepreneurs with actionable insights on how to overcome start-up challenges and tap into necessary resources.

Published on Nov 21, 2019
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As an entrepreneur, I realized early on that whether you’re selling embroidered headbands (as I once did) or launching a technology business, entrepreneurship requires continually confronting barriers. And surmounting those barriers is often difficult — particularly for under-resourced entrepreneurs. Access to information, skill-building opportunities, and a network of experienced mentors can make all the difference to budding business owners as they launch and scale.

Cadre Cares is our company-wide initiative focused on helping more individuals build better financial futures. Through this program, we aim to give back to our community by supporting the efforts of entrepreneurs in building the best possible businesses. As part of Cadre Cares, we recently partnered with Start Small, Think Big, a non-profit that helps resource-deprived entrepreneurs build businesses in underserved areas.​ To kick off the partnership, our team here at Cadre recently spent a day diving deep with entrepreneurs from Start Small, Think Big, providing the cohort with actionable insights on how to overcome start-up challenges and tap into the resources necessary to build their own businesses.

Members of the Cadre team spent the day with entrepreneurs from Start Small, Think Big.

The entrepreneurs really ran the gamut ​—​ from a former fashion industry professional turned high-end chocolatier to a founder of a fitness website. Each cohort member had their own compelling purpose ​—​ a “why” that propelled their vision. Often, entrepreneurs are driven to solve a problem that impacts their lives. As we discussed with the Start Small, Think Big cohort, having a clear “why” is essential to building meaningful and lasting mentorship networks and fulfilling your vision.

Cadre CEO Ryan Williams and General Catalyst’s Peter Boyce II moderated a panel discussion about entrepreneurship.

We ended the day with an insightful discussion led by Peter Boyce II, one of our investors with General Catalyst; Liz Wessel, Co-Founder and CEO of Wayup; Sierra Tishgart, Co-Founder of Great Jones; and Lowell Putnam, CEO of Quovo. These leaders shared some of the entrepreneurial lessons that they learned on the way to success ​— from embracing failure as an opportunity to learn valuable lessons and recalibrate, to balancing the desire for quick growth with the need to get the business model right.

The inaugural Cadre Cares service day reinforced my belief in the power of entrepreneurship. And it also reminded me that one of the greatest assets for any entrepreneur is access to resources and a network of others who have built or are building meaningful businesse​s. I am surrounded by an outstanding team every day that focuses on Cadre’s “why” ​—​ to help more people improve their financial futures. When I spend time with entrepreneurs like those in the Start Small, Think Big program, I am reminded that giving people the tools to take control of their financial destinies can change the trajectory of an individual, a family, and ultimately a community. And that’s a future worth investing in.


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Any discussion regarding “Opportunity Zones” ⁠— including the viability of recycling proceeds from a sale or buyout ⁠— is based on advice received regarding the interpretation of provisions of the Tax Cut and Jobs Act of 2017 (the “Jobs Act”) and relevant guidances, including, among other things, two sets of proposed regulations and the final regulations issued by the IRS and Treasury Department in December of 2019. A number of unanswered questions still exist and various uncertainties remain as to the interpretation of the Jobs Act and the rules related to Opportunity Zones investments. We cannot predict what impact, if any, additional guidance, including future legislation, administrative rulings, or court decisions will have and there is risk that any investment marketed as an Opportunity Zone investment will not qualify for, and investors will not realize the benefits they expect from, an Opportunity Zone investment. We also cannot guarantee any specific benefit or outcome of any investment made in reliance upon the above.

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