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For decades, commercial real estate investment was a privilege reserved for investors with tight ties to brokers or real estate entrepreneurs. Prevented from soliciting capital easily because of restrictive securities laws, these entrepreneurs, called sponsors, raised money to buy or build property by creating a real estate syndicate of investors willing to pool capital. Qualified investors without sponsor connections were unable to invest directly in commercial real estate deals, leaving options such as Real Estate Investment Trusts (REITs) or real estate funds as their only alternatives.

That changed in 2012, when the Jumpstart Our Business Startups (JOBS) Act gave rise to crowdfunding. Crowdfunding allowed real estate sponsors to bypass financial regulations and solicit capital online, giving them access to a much wider audience of potential investors. People who had never considered commercial real estate could now put as little as $10,000 to work in deals of varying quality in regions across the country.

Today, the marketplace continues to evolve. Investors expect crowdfunding’s convenience, but they also want access to thoroughly vetted, institutional-grade opportunities with stronger cash flow and reduced volatility. Here’s how we could fit into your decision to enter this asset class.

What is crowdfunded real estate, and how is Cadre different?

Crowdfunded real estate helps sponsors build a syndicate of investors using an online platform or marketplace. Sponsors post real estate opportunities and accredited investors can choose among deals happening throughout the country.

As a potential investor, prepare to spend a significant amount of time performing due diligence – especially if you are new to commercial real estate. That’s because many crowdfunded deals are lightly vetted by third parties that are not associated with the crowdfunding platform or marketplace. Instead, the platform acts as an intermediary. And the platform owner may not have a personal interest in seeing every published opportunity turn a profit.

Pay special attention if a sponsor-underwritten, volume-based deal promises an exit value that seems too good to be true. It’s unlikely that the crowdfunding marketplace owner invested his or her own capital in every deal published on the platform or took the time to rigorously analyze them. The marketplace may not guarantee the accuracy of the research, either – especially if a third party performed due diligence.

(Learn more about realistic returns and informed investing in today’s competitive environment.)

Our platform combines the convenience of online investing inherent in “traditional crowdfunding” with a few important advantages:

  • Because we have balance sheet capital, we’re able to fully commit to deals, building credibility in the marketplace.
  • We perform our own thorough due diligence on every opportunity we offer, and we share these details because we are committed to providing investors with deal-level transparency.
  • By co-investing in every deal we close on our platform, we have a vested interest in properties that produce strong returns – for our investors, employees, and ourselves.

Our direct-investment business model provides deal-level transparency and thorough due diligence that includes projections, planned improvements, and information about prospective tenants. If you’re less interested in investing in specific properties but like commercial real estate and institutional-grade deal flow, you can opt to open a managed account instead.

Begin investing in commercial real estate

Cadre provides accredited investors with access to institutional-quality private real estate. To learn more about building your real estate portfolio or to become an investor, please request access to our platform.

(This article was updated in November 2019)

About the Author
Cadre is a technology-empowered real estate manager built on institutional diligence enhanced by data.
Educational Communication​: The views expressed above are presented only for educational and informational purposes and are subject to change in the future. No specific securities or services are being promoted or offered herein. Performance Not Guaranteed​: Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections are not guaranteed and may not reflect actual future performance. Risk of Loss​: All securities involve a high degree of risk and may result in partial or total loss of your investment. Cadre makes no representations, express or implied, regarding the accuracy or completeness of this information, and the reader accepts all risks in relying on the above information for any purpose whatsoever. These materials are not intended to provide, and should not be relied upon for investment, accounting, legal or tax advice. Additionally, these materials are not an offer to sell or the solicitation of an offer to buy any securities or other instruments. Actual transactions described herein are for illustrative purposes only, are presented as of underwriting and are not indicative of actual performance, and were selected based on objective, non-performance factors such as asset-type, geography or transaction date, among others. Certain information presented or relied upon in this presentation has been obtained from third party sources believed to be reliable, however, we do not guarantee the accuracy, completeness or fairness of the information presented.

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